Analysis of Laptop Users Purchase Behaviour: A Case of Kathmandu, Nepal

Purpose: The laptop market is highly competitive in Nepal. Kathmandu being the capital city with a high number of users, several brands laptops are available. paper aims to find out dependency between brand and gender, age, marital status, occupation, education, income, other external factors using inferential statics. Design/Methodology/Approach: study based on questionnaire survey from 120 users different class. Chi-square one-way ANOVA analysis tests performed test for relationship importance independent respondents’ education level. Findings/Result: Significant influence age was not preference less than 10% significance. Brand significantly dependent monthly income. Educational qualification, image, Features, Configuration, Audio quality, Video Price, Convenience service, Scheme offers, Advertisement, Family, Friend significant laptops. hypothesis testing showed that has only Originality/Value: It research buyers sellers Nepal model. Paper Type: Analytical Marketing Research.